Turn Your CRM into a Revenue-Driving Machine (Not a Graveyard)

Most sales teams still aren’t getting the full value out of their CRM. Let’s explore what you _should_ be getting out of your CRM — and how to use it not just as a system of record, but as a storytelling tool for your sales team and your board. We’ll break down four essential building blocks to turn your CRM into a true sales performance engine: 1. KPI Time Horizons Weekly, monthly, quarterly — each timeframe calls for different KPIs. Martijn will share which metrics to track when, and how to align your team around what truly matters. 2. A Simple CRM Blueprint No matter your platform — HubSpot, Salesforce, or Pipedrive — the core principles are the same. This blueprint clarifies how companies, contacts, leads, and deals interact so your CRM finally makes sense. 3. The 16 Essential Sales Reports If Martijn stepped into a VP Sales role tomorrow, these are the dashboards he’d implement on day one. No fluff — just the essentials every sales leader needs. 4. The Sales Meeting Cadence The rhythm that makes it all stick. Learn the meeting flow that drives accountability, keeps your CRM clean, and turns data into decisions.