The Art & Science of Champion Building, Frederik Maris

In MEDDIC, we all know that the “C” stands for “Champion”.

However, people often get this one wrong. 👇

🗣️ “You cannot have a ‘weak’ champion. This contradicts entirely the definition of a champion. If your champion is ‘weak’, it simply means that you don’t have a champion.” – Frederik Maris, Head of EMEA at Zoom.

We’re bringing back Frederik Maris’ keynote from our Roadshow event in Amsterdam.

He talked about the art & science of Champion Building, and covered the following:

• The importance of having a system in sales
• Proof that you must have a champion in enterprise sales
• The difference between a “champion” and a “coach”
• How to identify & test a champion

After watching this session you’ll think twice about whether or not you have a Champion.