Partnerships are like college s*x

75% of global commerce runs on partnerships — but most are still managed by gut feel. This keynote shows how AI is transforming Partner Account Managers (PAMs) across telco, tech, and insurance. You’ll discover:

  • The TACAM framework (Trust, Analysis, Commitment, Accountability, Measurement)
  • Real use cases: AI-driven insights, partner scorecards, and predictive analytics
  • What an AI-augmented PAM looks like in 2030
  • 3–5 practical actions to apply AI next week AI won’t replace you — but the partner leader who uses it will.
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