“Eliminate!” Success starts with cutting things out

Edward Boute, former Head of Google Cloud, shares the philosophy behind his book Eliminate! — a powerful call to simplify our lives and businesses for greater success. In this keynote, he reveals how eliminating what’s unnecessary in your sales approach, meetings, and mindset creates space for focus, balance, and results. Drawing from over a decade of personal experience, Edward offers practical principles that help sales professionals cut the noise, prioritize what truly matters, and unlock more meaningful growth