Signal- & Intent-based Selling: Reaching out at the right time with the right messaging

In today’s crowded B2B landscape, timing and relevance are everything. Traditional outreach methods often fall flat, missing key buying signals or relying on overused tactics. In this interactive keynote, discover how to transform your sales approach through Signal-Based Selling – a method that empowers teams to detect and leverage real-time buyer intent signals. Jean-Philippe will dive into:

• The types of signals sales professionals should track (and which are often overlooked).
• Using signals to identify potential champions in complex buying journeys.
• Crafting outreach that feels natural and timely
• Integrating signals across multi-stakeholder sales processes for maximum impact.

Expect practical insights, real-world examples, and interactive moments where you’ll explore how to elevate your outreach game – contacting the right people, at the right time, with the right message.