Maximizing the power of enablement – Luc Vanheule, Director Global Sales Excellence Materialise

The way your customers buy has dramatically changed in the past years. Your teams were catapulted 5 to 10 years ahead in terms of digital interactions, the customers are expecting from your teams. How can you make sure they continue to create value during their customer conversations? How do they get prepared? Do you have time to guide them through this change? Come and explore how sales enablement/excellence can be of value for your teams. I will disclose a framework based on 3 Pilars on how we implement incremental improvements. You will be able to get introduced to a practical example in each of these pillars.