Growing faster than the market: the secrets to doubling your pipeline conversion

In a market where competition is fiercer and buyer behavior is shifting faster than ever, your sales strategy needs more than just fine-tuning — it needs a transformation. In this eye-opening session, Els Coster shares how high-performing commercial teams are outpacing their markets by fundamentally rethinking how they approach pipeline conversion. Backed by academic research and field-tested insights, this keynote will challenge outdated sales thinking and show you what it really takes to grow faster than the market. You’ll discover: • What recent academic studies reveal about today’s commercial reality • The 5 structural components that separate fast-growing teams from the rest • A real-world case of a company that tripled its pipeline conversion — and how they did it • How to kick-start this transformation inside your own team, with practical next steps Whether you’re leading a commercial team or responsible for driving revenue growth, this session will equip you with a proven framework for unlocking your team’s full conversion potential.