Gravity Sales: An Introduction to a New Sales Model

As our selling conditions evolve, so should our sales models. Outbound sales motions, once highly effective, are losing their edge day by day. Rejection rates are rising — not because buyers have changed, but because we’re approaching sales the wrong way. It’s time to move from the lake of rejection to a place of attraction. Over the past 7 years, Sales Strategist & Author Michael Humblet has gone from writing Book 1: Nobody Knows You — about scaling yourself with content — to Book 2: Why Now — about accelerating deal closure. But one crucial piece was missing: the bridge between the two. Enter Gravity Sales — a force prospects can’t escape. Yes, it’s built on reactive, organic content anchored in your expertise. But just as importantly, it includes proactive sales sprints where you deliberately push that expertise to the right prospects. It sounds simple, but this model took years to refine. This will be Michael’s first time sharing Gravity Sales on stage.