Decision Maker Panel: How C-level buys

“How does the C-level make buying decisions and what’s the most effective way to sell to them?” This is the main challenge that will be tackled during this session.

Michael Custers (CMO), Ingrid De Clercq (CHRO) and Stijn Christiaens (CDO) will talk about their experiences with sales professionals, how they like to interact during their buying process and what’s important to them when making a buying decision.

Peter Snauwaert will guide the conversation and make sure we get an understanding of what it takes to become a top seller towards C-level.